Edizioni Alfa Kartos sA

Anniversary 1901 - 2001
Switzerland's image around the world: 100 years of Alfa Kartos – 4 generations

The Danzi family has been active in the printing and publishing business in Locarno for over a hundred years. While the products of Tipografia Artistica di Vinzenzo Danzi were once among the top products of the printing trade, today the picture calendars with Swiss landscapes, magnificent animal and nature photographs and the art calendars of Alfa Kartos are the very best ambassadors for our beautiful country all over the world.
Recovered documents show that Tipografia Artistica di Vincenzo Danzi in Locarno already existed in 1898. Officially, the company was founded in 1901 by the great-grandfather of the current owner of Edizioni Alfa Kartos SA, Marco Danzi Jr, who has been running the company since 1991. The Tipografia Artistica di Vincenzo Danzi was a modern printing house at that time, which at the beginning of the last century, in addition to the Ticino newspaper L' Eco del Gottardo, published picture postcards and with great success also books. The printing quality achieved in those days is astonishing and comparable to the best results of today. Various newspaper articles from that time bear witness to this. The Neue Zürcher Zeitung of 9 February 1910 writes on the occasion of the publication of a book about architecture in Ticino:
The Danzi printing in Locarno here gave a surprising test of its efficiency and at one stroke placed itself alongside the first printers in our country.

After the death of Vincenzo Danzi, the printing company ceased its activities.
The name was changed to Edizioni Alfa di Marco Danzi and they concentrated on the production of picture postcards and greeting cards. In 1965, the company was transformed into a joint-stock company and in 1979 it adopted its present name, Edizioni Alfa Kartos SA. One year later, the calendar publisher Marguerat Lausanne was taken over. From that moment on, Alfa Kartos concentrated on calendar publishing. Besides distributing some calendars of renowned foreign companies, Alfa Kartos today publishes 80 calendars for every need, such as various Swiss landscapes, nature, art and animals of all kinds and has thus become the largest Swiss calendar publisher.
The range is completed by an edition of high-quality photo books with well-known quotations and worldly wisdoms as well as a rich sales programme of exclusive stationery gift articles.
Alfa Karto's products are sold throughout Europe and even overseas.


The last twenty years 2001 - 2021

In 2006, the company Edizioni Doninelli in Lugano was acquired, giving us a privileged market position in Ticino in the greeting card sector.
In 2013, for organisational and marketing reasons, it was decided to focus exclusively on the Swiss market and, as of the end of 2013, we were fortunate enough to take up the exclusive distribution of the LEGAMI brand in Switzerland.
LEGAMI is a young company that was founded in 2003 and until then was only partially distributed in Switzerland. Today, LEGAMI is known all over the world and offers more than 2,500 articles in the collections gadgets for adults, stationery, paper, gift wrap and bags, calendars and agenda as well as greeting cards. Since 2021 LEGAMI is a "CARBON NEUTRAL COMPANY" and we are proud of it.
In 2022, Edizioni Alfa Kartos SA is still a family business with a turnover of around CHF 3.5 million and twenty loyal employees.
We are proud to guarantee sales service and rack jobbing to every customer in every region of Switzerland.


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